Vertical: Real Estate
Leverage the BIGDBM algorithm and property signals to predict future buyers and sellers—supporting smarter acquisition, personalization, and measurable performance.
Hard to identify movers and high-intent homeowners at scale
Targeting is too broad without reliable property context
Suppression gaps waste spend on existing customers
Four essential workflows to activate, optimize, and refine your marketing audiences
Build segments using property and location context for more relevant outreach.
Reach likely movers and recent movers with messaging aligned to timing.
Refine targeting using signals that support intent-based prioritization.
Suppress current customers and restricted segments to reduce waste and improve customer experience.
Deliverables designed for real estate performance—property/location context, match readiness, and consistent activation across channels.
Reach movers in target areas for brokerage, mortgage, insurance, or home services campaigns.
Target households likely to be in-market built for acquisition and outreach workflows.
Refine by property characteristics (e.g., value bands/type) for offer relevance and efficiency.
Zip/city/region audience outputs designed for local campaigns and market expansion.
Suppress existing clients and overlapping segments to reduce waste and prevent conflicting outreach.
Outputs designed with opt-out and permitted-use alignment for compliant marketing.
Using intent data for home improvements
