Customer Engagement Platform

EQL (Email Quality Level) scoring is applied to every email address before a single message is sent — eliminating the bounce-and-learn cycle that destroys sender reputation on most platforms. EQL evaluates each address across multiple dimensions: whether the mailbox is currently active with a mail server (not just syntactically valid), how recently the address showed inbox activity, whether it is associated with a disposable, role-based, or catch-all domain, and the historical deliverability rate for that domain. Addresses below your EQL threshold are suppressed before delivery, so your send list only contains emails that have a high probability of reaching a live inbox. In practice, EQL-validated sends consistently produce lower bounce rates, higher open rates, and better ISP reputation scores — because you're not flooding mail servers with bad addresses, which is one of the primary triggers for domain blacklisting. For clients with large legacy lists, EQL scoring alone often recovers campaign performance that email tools and ESPs have been unable to fix.

PQL (Phone Quality Level) scoring is applied to every mobile number before any SMS campaign goes live, and it matters more for SMS than for almost any other channel. Sending to disconnected numbers, landlines, or DNC-registered mobile numbers triggers carrier filtering that can penalize your sending number or short code — sometimes permanently — and creates TCPA liability that can result in significant fines. PQL scoring evaluates carrier status (is the number active?), connection type (mobile only — landlines are excluded), line health, and DNC registry compliance at the federal and state level. Numbers that don't meet the threshold are suppressed before delivery, so your SMS campaigns reach only valid, contactable, compliant mobile numbers. BIGDBM's team monitors PQL thresholds for each campaign and adjusts as needed to maintain delivery rates and carrier standing. The result is SMS performance that is both measurably better and legally defensible.

The Activation product within the Customer Engagement Platform covers four primary channels beyond email and SMS: programmatic display advertising (delivered via DSP to your identity-matched audience across the open web), connected TV (CTV) — streaming ads served to identified households matched to your audience in BIGDBM's identity graph, social media (audience pushes to Facebook, Instagram, and TikTok custom audiences using matched identity data), and direct mail (physical mailers delivered to verified postal addresses from BIGDBM's 280M+ consumer records). What makes these activation channels different from standard digital advertising is the foundation: every audience segment is built from resolved identities — real people with verified contact fields — not probabilistic device clusters or third-party modeled segments. That identity foundation produces higher match rates to ad platforms, fewer wasted impressions, and a cleaner measurement signal when you're tracking attribution across channels.

The Customer Engagement Platform is a fully managed service — there is no self-serve interface to learn, no integrations to configure, and no campaign operations to staff. BIGDBM's team handles everything: audience definition and segmentation, list building and quality scoring, channel selection and campaign setup, delivery scheduling and send optimization, bounce and unsubscribe management, performance monitoring, and reporting. You provide your campaign brief — who you want to reach, what you want them to do, and what channels you want to use — and BIGDBM's team does the rest. This model is designed for organizations that want enterprise-grade outreach capability without the internal headcount, tooling, and operational complexity that typically comes with it. For clients who want more direct control, BIGDBM also offers data delivery for use in your own platforms — but the managed service is almost always faster to performance and better on cost-per-outcome.

Compliance is built into the Customer Engagement Platform at the infrastructure level — not applied as a manual review step before each campaign. All contact data used in every campaign is sourced with consent management and processed through BIGDBM's automated opt-out suppression system, which continuously removes individuals who have exercised their CCPA rights or opted out of marketing contact. For email, CAN-SPAM requirements are met automatically including unsubscribe processing within the mandated window. For SMS, DNC compliance is enforced at the PQL scoring layer — no number that appears on a federal or state DNC registry is contacted. For programmatic and CTV, identity-based audiences are built from consented data segments only. Full audit trails are maintained on every campaign, every contact list, and every consent decision — so if you ever need to demonstrate compliance to a regulator, legal counsel, or enterprise client, the documentation exists and is accessible. BIGDBM is SOC 2 Type II certified and TrustArc certified, with CCPA/CPRA compliance verified across all delivery workflows.